B.B.E. Case Studies
17159245_1705938732756397_4941464114552564123_o.jpg

Better with a Kiss

CAMPAIGN

Medibank

PROJECT: better with a kiss

 
qantaslogo

Challenge

How far can one brand’s message of equality reach?
 

SOLUTION

To celebrate Medibank’s second year of sponsorship for Mardi Gras and 2017’s theme of ‘Creating Equality’, we developed the #BetterWithaKiss campaign.

We kicked off with a proud declaration of equality through our Better with a Kiss hero video, followed by our campaign’s creative cornerstone - the Medibank float. This glittering, beacon of love and pride paraded in the Mardi Gras march, complete with a Kiss Cam mounted on the front.

With activations spanning one-on-one photobooths at Fair Day, Snapchat filters for all to use, and our float, #BetterwithaKiss gained huge momentum in the media. To create maximum impact and reach, and guarantee strong coverage, we bolstered earned media with paid partnerships.

 

RESULTS

  • 192 pieces of media coverage
  • Total reach of 10.2 million
  • EAV of $400K
  • PR Value of $1.2 million

 

 

Year: 2016
Categories: Strategy, Ecommerce, User Experience, Design, iOS

quotemark.png
 

B.B.E has been our catalyst for change. They've turned us into a content marketing business.

William Falkingham
Medibank, Head of Creative Services, Content Marketing and Social Media