B.B.E. Case Studies
PROJECT: MEDIBANK MELBOURNE MARATHON Q2.jpg

Medibank PR

Medibank

PROJECT: PR

 
qantaslogo

Challenge

Can we make health insurance newsworthy?

 

RESULTS

Project: Joy VR Coverage Q2

  • Most frequent and favourably discussed topic 233 mention
  • Average favourability rating of 71.4 
  • Medibank CMO Dr Linda Swan total of 143 mentions, alongside favourable mentions from patients

Project: Medibank Melbourne Marathon Q2

  • 125 mentions
  • Average favourability rating of 64.8
  • Positive portrayal of Medibank, second and third most common messages were; “has a positive impact on the community” and “is genuine” with 68 and 65 mentions respectively
  • Marathon Winner Thomas Do Canto and Medibank ambassador Michelle Bridges received a total of 87, including Channel 9’s Wide World of Sports and TODAY on Sunday programs

Project: Medibank Better Health Index: Increasing incidence of iron deficiency

  • 149 mentions
  • Average favourability rating of 58.9
  • Medibank CMO Dr Linda Swan received 86 mentions in total, alongside the general message Medibank “provides relevant/useful information” 
 

Year: 2016
Categories: Strategy, Ecommerce, User Experience, Design, iOS

quotemark.png
 

B.B.E has been our catalyst for change. They've turned us into a content marketing business.

William Falkingham
Medibank, Head of Creative Services, Content Marketing and Social Media